"DARE to fearlessly promote yourself, and your book, to build your author's platform and sell more books!"
Most writers I know just want to write. Promotion is an imposition, at best, and at worst is terrifying. And ever since John Kremer proved that there are 1,001 ways you can promote your book--and yourself--the whole prospect of promotion has become overwhelming.
From Shy Writer to FearLess Promoteris a 6-part teleclass that will ease your sense of overwhelm, and help you embrace promotion and platform building as a gift, rather than a curse.
This class will help you:
Let go of feeling confused and overwhelmed so that you can UNLEASH your promotional power!
Create a strong and balanced promotion plan that includes both online and offline elements
Build a platform worthy of an agent's or publisher's attention
Cultivate strong relationships with your readers
In this class you're going to get:
Call #1 How To Be a FearLess Promoter so that you can get your message, and your book, into the hearts and hands of those who most need it
Some of the topics covered:
What are the qualities of a fearLess promoter?
The 7 keys to promoting with ease
3 powerful fear-busting techniques
How to deal with today's abundance of promotional choices without feeling confused and overwhelmed
Call #2 Online Platform Building and Promotion Tips, Tools, and Techniques that will help you build strong relationships with your readers
Some of the topics covered:
Why blogging is essential
How to brainstorm your blog content
How to encourage your blog readers to comment
Which social media sites you should be on, and which are a waste of time
What it takes to create your own audio and video promotional pieces and products
Video and YouTube tips
How to use the internet to get neighborhood book clubs all over the country to buy your book in bulk
Call #3 Offline Platform Building and Promotion Tips, Tools, and Techniques that will build your reputation as an expert, and create multiple income streams
Some of the topics covered:
How to get freepublicity--the ins and outs of using HARO
The importance of writing articles for print publication
How to get your first speaking and teaching gigs
Creating "Keepers:" Promotional merchandise that people will want to keep for years
Call #4 How to Create a Powerful Promotion Plan that will introduce you and your book to to the world!
Some of the topics covered:
Is your promotion giving you all four of these benefits
Why you need both online and offline promotion
How to integrate your promotional activities so they build on each other
How to brainstorm & organize your promotional plan
How to create your promotional Power Plan
How to recognize what types of promotion are the best fit for you
Mark Victor Hansen's "Rule of Five" and how you can apply it to your own platform
building & promotion
Call #5 Q&A Session to help you take this information and apply it to your own platform building and book promotion
Every session will have Q&As at the end, but I've added this extra Q&A session at the end of the series to make sure that you're able to take this information, apply it, and really run with it!
In addition to the 5 classes listed above, you will also get these three BONUS INTERVIEWS:
Denise Wakeman, Blogging Expert ($27 value) How to Write and Promote Your Book With a Blog
If the thought of writing a book intimidates you, here's a fun, fastand easy way to approach the book writing process: blog your book.Denise shows you how.
Some of the topics covered include:
How to set-up your blog to write a book
How to use blogs to build your author's platform and promote your book
How to encourage readers to comment and give feedback
How often you should post for optimal visibility
Keyword strategies that help Google rankings
Jane Friedman, Publisher & Editorial Director of Writer's Digest Publishing Your Book in 2010 ($27 value)
Today's economic challenges and constantly evolving technologies keep the publishing industry in a state of flux. Jane Friedman, the Editorial Director and Publisher of the Writer's Digest community of products and services, talks about the different publishing routes available to author's, today.
Some of the topics covered include:
Does self-publishing still carry a stigma that will hurt your chances of finding a traditional publisher?
What are the chances of getting your self-published book picked up by a traditional publisher?
How has the Internet changed publishing?
When's the best time to write a book proposal for fiction, non-fiction, and memoir?
Michael Larsen of the Larsen-Pomada Literary Agency How to Make Yourself Irresistible to an Agent ($27 value)
"Literary Agents supply 90% of the books provided by the major houses. So to understand how publishing works, you need to understand how agents work." No-one can help you understand agents better than Michael Larsen, who's been a literary agent for over 35 years. He heads the Larsen-Pomada Literary Agency, and the annual San Francisco Writer's Conference.
Some of the topics covered include:
How to write a book hook
What makes a book proposal stand out
What agents are looking for
What your book proposal's promotion section should include
Pitching your book at book conferences
When you put these all together--the 5 call class, and 3 bonus interviews--they create a powerful foundation from which you can, with greater ease, efficiency, and effectiveness, build your author's platform and promote your book.